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Sportswear Branding + Teamwear

ViBE
Teamwear.

Brand identity, sportswear design and teamwear systems created for ViBE Teamwear in partnership with AJ Sports.

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Brief

Build ViBE Teamwear from the ground up: logo, colour palette, visual identity and a sportswear language able to carry across clubs, garments and future collections.

Deliverables

Brand identity, logo system, colour palette, custom jerseys, training ranges, pattern development, sponsor hierarchy and apparel presentation for clubs including Wimbledon CC, Spencer CC and Old Rutlishians CC.

Outcome

ViBE established a distinct brand voice around passion, obsession and desire, with an ongoing design partnership supporting matchday shirts, training ranges and club outreach.

The thinking behind the work.

The project was built around consistency: the visual idea had to hold together across the moments people notice first and the practical assets teams use every day.

Approach

Rather than treating each output as a separate piece, the work was developed as a connected system. That means visual hierarchy, colour, imagery and presentation could support one another and stay recognisable as the project expanded.

Why it matters

Strong creative work is most useful when it can move between channels without losing its identity. The aim was not only to make individual assets look polished, but to make the overall project easier to understand, use and remember.